In addition, the specialty coffee also has product certification. The retail company sells the coffee according to the name of the region where the coffee is produced or cultivated. The price of specialty coffee is more influenced by the quality of coffee, both physical and taste, and also consumer confidence in specialty coffee products. The specialty coffee market continues to grow because specialty coffee has a higher price than other coffee. This increased the opportunity for international coffee roasting companies and international coffee retailers to diversify their products, which became known as the specialty coffee market.

The development of the specialty coffee began with the end of the international coffee agreement in 1989. Therefore Indonesia has many types of specialty coffee. Indonesian people themselves benefit because Indonesia is one of the largest specialty coffee producers in the world. Coffee consumers began to be interested in specialty coffee. The increasing trend of coffee consumption in Indonesia has altered in the type of coffee consumed.

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