Price points are often conveyed through imagery, and you’ve got the ability to filter for particular products through advanced Google image search, so you might as well take advantage of it. Setting rates with the competition in mind is a relatively low-risk way to determine what your prices should be going forward. Brush Up on Competitor Price PointsĪ firm grasp of your competitor’s price points is essential for success online.

You can determine what type of visual marketing your competitors use, whether it’s lifestyle imagery, videos, infographics, or professional product photography, and whether or not it’s working for them.

Google’s advanced image search helps marketing teams find product offers from competitors through the use of filtering for specific keywords and phrases. Most businesses that utilize e-commerce on any level create engaging visuals for their audience. You don’t want your target audience to make their way to a competitor because you aren’t advertising a better or equivalent offer.īy gauging the popularity of photo-sharing and apps like Instagram Reels and TikTok, we can clearly see that interactive visual content is preferred by those consuming said content. It’s crucial to know what your competitors are offering to stay relevant. Understanding competition is a necessity for the way you execute your business as a whole.īy finding and studying the images, infographics and ebooks presented to consumers from your direct competition, you can be inspired for future visual communications and content ideas. Google’s advanced image search allows you to find direct competition through their content, presenting you with the opportunity to analyze and compare it to your own strategies. It’s likely impossible for you to sniff out every last competitor you have in the business world, but you can come pretty close! The competition is always evolving and growing.īy regularly implementing every tool you have in your research arsenal, you can stop falling behind and consistently stay ahead. When it comes to succeeding online, you can never do enough competitive research.

Why Use Google Advanced Image Search for Competitive Research?

Google com images advanced search